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Conversio Market & Strategy GmbH – We turn information into values

Conversio Market & Strategy GmbH is a B2B consulting, project management and market research company specialising in technical industries. We take on and realise complete projects from start to finish, both at our two locations in Mainz and Aschaffenburg, and on-site with our clients. Through our technical and methodological expertise, we help clients around the world find solutions to complex questions and assignments.

Conversio customer value

Real customer understanding
Thanks to our long-standing industry and management experience we understand your assignment and we work closely with you to design the project. This allows us to guarantee delivery of the expected output. We select and combine state-of-the-art survey and analysis methods to provide an optimised research approach. 

End-to-end project management

Experienced project managers lead the whole project and are always on hand as your contact persons. This approach guarantees a close and personal service that relieves the burden on your internal resources. 

Transparent quality

We deliver reliable and convincing results as well as transparent models. Thanks to our market knowledge, we are able to immediately identify any discrepancies in the data and verify these using additional sources.

Practice-based consulting

Our action recommendations, strategies and business models are based on accurate market research results and ideations. With 20 years’ experience in the consulting field, we can always guarantee high realisability.

Global partner network
We have an international network of partners that share a similar focus and a comparable expertise. Characterised by a common understanding of quality, we work with these partners to realise global projects in the shortest possible time. 

Focus sectors

Our specialised focus on eight specific industries allows us to provide customers with significant added value. We are experts in:

Automotive and mobility 
Construction and building technology 
Chemistry, plastics and the environment 
Digitalisation and IT 
Electrical engineering and electronics
Energy and utilities 
Engineering and plant construction
Medicine and pharmaceuticals 


Core topics

Our portfolio of services is fully and actively geared toward market- and customer-oriented assignments. Our expertise covers the following areas:

Circular economy and environmental analyses 
Customer journey and touchpoint
Communication and marketing 
Customer segmentation and personas
Merger and acquisition support
Price strategy
Product and user experience
Strategy and business model development 
Strategic market analyses and volumes
Voice of the customer and brand 

Scope of services

Our team is optimally positioned to reliably and punctually guide all the service phases of a project to success. Our services include:

Advice and selection of suitable project design
Project management and partner selection
Data collection (primary and secondary, qualitative and quantitative)
Analysis and evaluation of the results
Extrapolation of recommendations 
Development of business models and strategies
Implementation of the measures
Success monitoring 

Team and staff

Conversio was founded in 2017 by Christoph Lindner and Thorsten Reinhardt, both of whom were previously engaged as managing directors at a consulting and industry market research institute. In Jan Schmitt and Daniel Weih, Conversio has attracted two other global experts as partners for the core topics ‘industry and environment’ and ‘construction and energy’. Both work with their specialised teams and the management to successfully accomplish their projects. Other staff members include engineers, architects, economists and sociologists. Our staff’s savviness and understanding of technology ensures that your project is implemented quickly, efficiently and successfully.

Christoph Lindner

Christoph Lindner, Dipl. Industrial Eng.

Managing Partner

Christoph Lindner has been working as a consultant for top-level management teams for more than 25 years. After starting as a consultant at a mid-sized consulting firm, he went on to become a partner and managing director of Consultic GmbH in 1995. With the founding of Conversio, his aim is to vigorously implement his exacting standards in terms of market proximity and quality- and customer-orientation.

Christoph Lindner is a globally recognised expert in the fields of
Chemistry, plastics and environmental industry
Electrical engineering and electronics
Engineering and plant construction

His consulting focus areas are
Circular economy and environmental analyses
Merger and acquisition support
Strategy and business model development
Strategic market analyses and volume calculations

He has excellent references and contacts in leading companies in these sectors and in plastics industry associations across Germany and the rest of Europe. 

c.lindner@conversio-gmbh.com · Tel. +49 (0)6021 92199-91 · Mobile +49 (0)170 9681132

Thorsten Reinhardt

Thorsten Reinhardt, MBA and Dipl. Eng.

Managing Partner

Thorsten Reinhardt has more than 15 years’ experience as a business consultant. He was a partner at an international consulting firm before taking over the management of a specialist B2B market research company with Christoph Lindner in 2012. In founding Conversio his aim is to align the range of services to optimise the added value provided to clients.

Thorsten Reinhardt is a globally recognised expert and consultant in the fields of
Automotive and mobility
Construction and building technology
Medicine and pharmaceuticals

His specialist areas include
Customer journey and touchpoints
Communication and marketing
Strategy and business model development
Strategic market analyses and volume calculations

He has excellent references and contacts to leading companies in these sectors around the world. He is a member of the BVM.

t.reinhardt@conversio-gmbh.com · Tel. +49 (0)6131 232085 · Mobile +49 (0)170 9681130

Daniel Weih

Daniel Weih, M.A. Sociology

Partner ‘Construction and Building Technology’ and ‘Energy and Utilities’

Daniel Weih has been working as a consultant in technical market research for 15 years. After holding positions as a senior project manager at small and mid-sized market research institutes he is now – as a partner – responsible for project management and method development/implementation.

Daniel Weih is an established specialist in
Quantitative surveys (CATI, web-based CATI, online and hybrid)
Evaluation methods (e.g. multivariate processes, segmentations, conjoint, pricing)


His focus areas include
Customer segmentation and persona development
Price strategy
Product and user experience
Voice of the customer and brand 

d.weih@conversio-gmbh.com · Tel. +49 (0)6021 92199-93 · Mobile +49 (0)170 9681138

Jan Schmitt

Jan Schmitt, Dipl. Economics

Partner ‘Industry and Environment’

Jan Schmitt enjoys an excellent reputation as a consultant in the field of industrial market research. After 10 years at a mid-sized market-oriented consulting company, he is now – as a partner – responsible for staff development and the expansion of our partner network, in addition to his consulting projects.

Jan Schmitt is a recognised expert on
Hybrid (qualitative and quantitative) research approaches 
Supply chains and material flow analyses
Statistical data models

His focus areas include
Circular economy and environmental analyses 
Merger and acquisition support
Strategy and business model development 
Strategic market analyses and volume calculations

j.schmitt@conversio-gmbh.com · Tel. +49 (0)6021 92199-94 · Mobile +49 (0)170 9681134

The Conversio team is also supported by a number of other experienced project leads, consultants and data analysts.

Interns and working students are valuable members of our team and are actively involved in all our projects. Their tasks include secondary research, interview recruiting and the graphic processing of results.

Locations

The company’s two locations in the university cities of Mainz and Aschaffenburg are perfect for recruiting talented graduates from all subject areas.

Conversio-Standort Mainz

Mainz

Herderplatz 9 · 55124 Mainz · Germany · Tel. +49 (0)6131 232085  

Conversio-Standort Mainaschaff

Aschaffenburg

Am Glockenturm 6 · 63814 Mainaschaff · Germany · Tel. +49 (0)6021 92199-90